specialized support deep tech companies deserve
How does a given technology qualify as “deep” or “frontier,” or both? We’ve been thinking a lot about these terms, and more largely, about how the continued introduction of new technology is affecting multiple sectors of the economy at once—the rapid acceleration of our knowledge and skills that can help better our way of life.
How we define it is by the understanding that we are pushing toward an era of distinctive intellectual property with disruptive, tangible engineering innovation or scientific advances in discoveries that can address large-scale challenges or opportunities where radical forward-thinking and real-world implementation collide in the next phase of modern technological evolution.
Technology is making some definitions less clear: the advent of artificial intelligence, and its accessibility to the general public, continues to raise questions about intellectual property and innovation. Success in some industries has come to mean the successful introduction of disruptive products and services into existing markets. Political and environmental challenges around the globe make investors wary. In many ways, and for many companies and investors, effective or even sustainable action is becoming more difficult to identify. And, human use of any technology is key to its continued development—including AI. The combination of radical human thinking and machine-based intelligence will require sustained public and private investment. We know the nature of entrepreneurship has and will continue to be influenced by the introduction of new technology, from quantum computing, to infrastructure that supports our new energy future, to the growing space economy. As with any technology, its useful application and commercialization will be critical to investors.
Defining “deep technology” is not easy. One way to better understand the term might be to think of the collective application of existing and emerging tools, skills, and knowledge, to best solve the immediate challenges facing humanity—in much the same way the medical technology industry responded to the COVID19 pandemic, by developing mRNA vaccines that helped curb the virus worldwide. Deep Tech has, and will continue to, help us find new ways to sustain human life on Earth. Deep Tech has and will allow for the unthinkable, from space exploration to the development of energy technology we can’t imagine today. Research and development across industrial sectors will continue to intersect. We believe those intersections—of existing technology applied in new ways—are critical to the future of sustainable development. Innovations labeled Deep Tech today might become commonplace within just a few years. Not all Deep Tech firms will succeed, however.
The complexity of Deep Tech innovations means any company needs clear, concise communication, accessible to a variety of audiences—from potential employees and customers to industry media and venture capitalists.
Engineers and researchers who are making breakthroughs often have difficulty translating their work into a message that can easily be understood and resonant with all. Those companies that have worked hard at communicating their work and its importance have seen success.
Gallant Culture is a team of industry-specialized, subject-matter specialists and communications professionals who work with companies to help them best communicate. We provide a host of custom services designed to help each business reach its maximum potential. We work with businesses of all sizes and across sectors to develop and nurture existing brands, or to create new ones based on market demand. Please reach out to us to find out how we can help your company develop a robust strategy for the future.